Tools Or Traps? THE RISING SOCIAL COST OF UNCHECKED INNOVATION


Climate change. Screen addiction. The obesity epidemic.

Human biases for instant gratification and techno-optimism underpin today’s most serious societal crises.

In Tools Or Traps? [Austin Macauley] I explore the vicious cycle of reaching for technological innovation to save us from the unintended consequences of technological innovation.

Nails skilfully one of the most pressing challenges of our times: As technology advances, how can we avoid opting for so many easy fixes that we end up diminished? This book presents the hard decisions facing governments, businesses, parents – in fact, all of us.
– Sebastian Moffett, Journalist

Drawing on socio-economic data; public and personal stories; and interviews with neuro- and climate scientists, social and workplace researchers, life and fitness coaches, headteachers and students, I ask:

How can we escape the siren calls of ease and speed to find a better balance between short-term pain and long-term gain?

Far from being a doomsayer or a tech-basher, Dominic offers readers an original lens on some of the biggest challenges of our time. A light read on very serious topics; one that will leave you seeing things a little differently afterwards

mICHELA cOPPOLA, RESEARCHER
Here’s how I explained the book to my kids…

I found ‘Tools or traps?’ unsettling. But it is also compelling and powerful. I finished it feeling more informed and also empowered about how even my small everyday actions can have an outsized influence on the world
my 7 year old son will inherit. And I will never look at small trolley bags the same way ever again!

athena peppes, author (AI-Q)

convinced you to read it?

Tools Or Traps? is available to order via my publisher, Austin Macauley (click logo below) as well as Amazon, Barnes & Noble, Mr. B’s and Waterstones.


Please do leave a reivew, good or bad, if you manage to plough through it. A writer’s greatest fear is the great tumbleweed of indifference!